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Insurance Company History

For the past 70 years, Farm Bureau Financial Services has been helping people protect what matters most ― their families, their finances and their futures. While a lot has changed in the past 70 years, our promise to customers has remained the same. We'll help you take care of your customer's insurance and investment needs so they can spend time focusing on the important things in their lives.

Farm Bureau Financial Services is proud of our long-standing heritage and the strength and stability we've demonstrated through the years. Our continued commitment to serving the needs of customers is reflected in strong industry ratings and potential for future growth.

Farm Bureau Financial Services is a multi-line organization that consists of several companies, including:

Farm Bureau Life Insurance Company is a multi-state provider of life insurance and annuity products.

Farm Bureau Property & Casualty Insurance Company and Western Agricultural Insurance Company provide property-casualty insurance products in eight Midwestern and Western states.

Farm Bureau Life Insurance Company and EquiTrust Life Insurance Company are primary operating subsidiaries of FBL Financial Group, Inc., which is traded under the symbol FFG on the New York Stock Exchange.